For Pusha T, Time Is Of The Essence

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After much anticipation, Pusha T‘s third studio album has arrived. And though it was years in the making and is, according to the rapper, a study in having the luxury of taking your time, the last week leading up to the project’s release was a haphazard race to the finish line as much as it was a celebration of the long-awaited music.

After months with no update from the coke rhymes veteran and former Clipse member, fans learned so much about this album in such a short period of time: That it was a seven-song project, that it was executive produced by Kanye West, the founder of GOOD Music, the label for which Pusha T records and of which, since 2015, he has also been president.Though the album title King Push had been floating around since 2014, when the album was announced, that had been changed to DAYTONA in homage to his favorite type of Rolex watch. On Wednesday, Push told Power 105.1’s Angie Martinez that it was supposed to be eight songs, but then one fell off the final track list. He also revealed that Kanye had called him at 1:00 a.m. that day to tell him he was changing his album art.

“This is what the people need to see to go with this music,” Pusha T said to Martinez, quoting West. The new artwork, which according to Push costs $85,000 to license, is a 2006 photo of Whitney Houston’s disheveled bathroom, possibly highlighting the connection to the superstar’s 2012 death due to overdose and Pusha’s drug toting pastwhich continues to be a central theme of much of his music.

NPR News

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